Frequently asked questions.
Answers about services, fees, account ownership and getting started with SmartPPC.
Have a question specific to your business? Get in touch.
Services
What can you help my business with?
I provide Google Ads management and Facebook and Instagram advertising, alongside campaign audits, landing-page design and conversion tracking. You can work with me on ongoing campaigns or a specific project.
What’s the difference between the free review and a paid audit?
The free initial review helps identify concerns worth investigating. A detailed audit has an agreed scope and fee, with deeper analysis, written findings, prioritised recommendations and a walkthrough. Implementation is agreed separately.
Do you work with agencies as well as businesses?
Yes. I support agencies with ongoing account management, defined periods of cover and specialist reviews. I can work under your brand or alongside your team, with responsibilities and client contact agreed upfront. See agency support for details.
Fees & terms
How much do your services cost?
Fees depend on the accounts, platforms and work involved. After discussing your requirements, I’ll provide a scope and quote. Advertising spend is separate from my fee, and any additional setup, production or technical costs are identified upfront.
Will I be tied into a long contract?
Direct campaign management runs on 30-day rolling terms, with cancellation arrangements explained before work starts. One-off projects and agency support have their own agreed scope and terms.
Are landing pages and tracking included in campaign management?
Your proposal sets out what’s included. Reviewing performance may identify a need for landing-page work or tracking improvements, but new builds, implementation and ongoing testing are only included where agreed in the scope.
Accounts & access
Will I own my advertising accounts?
Yes. Your accounts stay in your business’s name, and you retain access to the campaigns and history. I work through the permissions you grant me. For agency engagements, existing agency and client ownership arrangements remain in place.
Do I need to share my passwords?
No. Access is arranged through account invitations and platform permissions. I’ll explain what’s needed for the agreed work, using read-only access for reviews where available.
Can I keep my current agency or marketing team?
Yes. You can commission an audit, landing page or tracking project while keeping your current team. We’ll agree responsibilities and access so the work fits together. There’s no requirement to move ongoing management to me.
Getting started
What happens when I request a call?
Send a few details through the request-a-call form. I’ll get back to you to arrange a free 30-minute conversation about your goals, concerns and possible next steps. There’s no obligation.
What should I have ready for the first conversation?
Your website address, what you want to achieve and the main problem you need help with. If you’re already advertising, an outline of your monthly spend and recent performance is useful. You don’t need a formal brief or account access arranged before the call.
How soon can we start?
I’ll confirm availability once I understand the work. Start dates depend on the scope, current commitments and any access, content or approvals needed. If you have a deadline, include it in your enquiry.