01244 267679 jaimie@smartppc.co.uk

Facebook & Instagram ads. Focused on better leads.

Give potential customers a reason to stop scrolling and start a conversation with your business.

I manage Meta advertising for businesses looking to generate relevant enquiries. Your offer, audience and ad creative work together, with testing guided by the quality of the leads coming through.

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Discuss your goals in a free 30-minute call. No obligation.

Campaign management on 30-day rolling terms

Jaimie Creek, freelance paid social consultant
Jaimie Creek Freelance Digital Marketing Consultant 15+ years in paid media

Know what’s happening. Know what comes next.

Heather Adams on working with SmartPPC.

“The weekly meetings are insightful and useful, we always come away with a clear plan of what of Jaimie is going to do. The results we get are great and always improve week on week”.

Heather Adams Director, Fresh Heather Photography

From first impression to a worthwhile enquiry.

Someone scrolling through their feed needs a reason to pay attention, an offer that matters to them and a clear next step. I plan the campaign around that whole journey.

  1. A relevant audience

    Define who the offer suits and where you can serve them. Use that understanding to guide targeting and the message.

  2. A reason to act

    Bring the offer to life through images, video and copy that explain its value and help people judge whether it’s right for them.

  3. A clear next step

    Choose an enquiry route that gives people enough information and captures the details you need to follow up.

    Website form or Meta instant form

  4. A worthwhile lead

    Review whether enquiries are relevant, contactable and progressing towards a sale, using feedback from the people handling them.

Lead quality guides the next test. Your feedback helps me decide what to change in the targeting, creative, offer or form, alongside the campaign data.

What I manage for you.

Your Facebook and Instagram campaigns need attention after launch. I manage the account, test improvements and explain what the results mean for your next decision.

  • Campaign planning & setup

    Set the campaign objective, structure and enquiry route around your offer, budget and business goals.

  • Audience & targeting

    Plan who you want to reach, review location settings and use relevant audience options and exclusions where available.

  • Ad copy & creative direction

    Write the ad copy and plan the messages, imagery and formats to test, using agreed creative assets.

  • Testing & budget control

    Monitor spend and performance, test new approaches and adjust budget allocation as useful evidence builds.

  • Measurement & lead quality

    Check what’s recorded as a result and review your feedback on enquiries, including whether they progress into sales conversations.

  • Reporting & recommendations

    See how the budget is being used, what the tests are showing and what I recommend changing next.

Creative requirements are agreed upfront. Your proposal sets out which images and videos you supply, what I create or adapt, and any separate costs for production, landing pages or tracking implementation.

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From first conversation to live campaigns.

Already advertising? I’ll review your existing setup before recommending changes. Starting fresh? We’ll establish what needs to be ready before launch.

  1. Agree the plan

    We discuss your offer, customers and budget, then agree the campaign scope, fee and what a useful lead looks like for your business.

  2. Prepare and approve

    I prepare the campaigns and ads for your approval. We check account access, the enquiry route and measurement, and confirm who will follow up leads.

  3. Launch and improve

    Once approved and ready, the campaigns go live. I monitor delivery and spend, then combine the results with your lead feedback to plan the next tests.

Launch timing is agreed around account access, approved creative and any tracking or website work needed.

Paid social FAQs.

View all FAQs
Do I need professional photos or video?

Not necessarily. I’ll review the material you already have and identify what suits the campaign. That could include product photos, completed work, demonstrations or customer stories. Before we start, we’ll agree what you supply, what I create or adapt, and whether any additional production is needed.

How much should I budget for Facebook and Instagram ads?

We’ll work backwards from your offer, the value of a customer and what you can afford to invest in testing. I’ll recommend a scope that fits the budget, with ad spend shown separately from my management fee and any creative or setup costs. There’s no single budget that suits every business.

Do I need a landing page, or can people enquire within Meta?

We can use a form on your website or a Meta instant form. I’ll recommend a route based on how much information someone needs before enquiring, the questions you need answered and how your team follows up. Any new landing-page work is agreed separately.

Can you help if my current leads are poor quality?

Yes. I’ll investigate the targeting, offer, ad message and form, alongside what happens after an enquiry arrives. Examples of unsuitable leads are useful: people outside your service area, enquiries for the wrong service or contacts who don’t remember enquiring. That feedback helps us decide what to test.

Does this include managing my social media posts?

This service focuses on paid advertising across Facebook and Instagram. Day-to-day organic posting, replying to messages and community management would need a separate agreed scope. We’ll make responsibilities clear before work begins.

Let’s make your next move a smart one.

Tell me about your campaigns. I’ll help you work out where to go next.

Request a call Free 30-minute call. No obligation.

For general enquiries

UK-based. Working with businesses and agency teams.